探索民族文化融入高校文创产品设计创新路径

Exploring the Integration of Ethnic Culture into University Cultural and Creative Product Design:Innovative Pathways

为少数民族地区传承创新传统文化和高校文创产品设计搭建桥梁,探索高校文创产品设计新的路径。通过调研整理黔东南州少数民族传统民间工艺、阅读梳理相关文献,结合对国内外高校现有文创产品的调研分析,得出高校文创产品设计还有待开拓的空间,指出高校文创产品应注重民族文化融入校园特色,以增强高校文创品牌的识别度;将非遗传统文化故事和非遗工艺技法与高校文创设计结合,让传承民族文化更多可能性。民族地区高校文创产品除了弘扬学校精神还应承担传承民族文化的使命,民族文化助力校园IP形象打造,使校园文化品牌化特征明显;多维度打造校园文创,兼具外在形象、行为过程、精神内核的高校文创产品的探索与实践,让民族文化传承和高校文化传播互动良性发展。

This study aims to bridge the gap between the innovation of traditional culture in ethnic minority regions and university cultural and creative product design,thereby exploring new pathways for university cultural and creative product design.Through researching and organizing traditional ethnic folk crafts in the Qiandongnan Prefecture,reading and summarizing relevant literature,and conducting a survey and analysis of existing cultural and creative products in domestic and international universities,it is found that there is still room for exploration in university cultural and creative product design.Emphasizing the integration of ethnic culture into campus features,university cultural and creative products should enhance the recognition of the university s cultural and creative brand.By combining intangible cultural heritage stories and craftsmanship with university cultural and creative design,more possibilities for the inheritance of ethnic culture can be realized.In addition to promoting the spirit of the school,university cultural and creative products in ethnic regions should also undertake the mission of inheriting ethnic culture,with ethnic culture assisting in the creation of campus IP images to make the campus culture more branded.The exploration and practice of university cultural and creative products should encompass external images,behavioral processes,and spiritual cores,allowing for the interactive and beneficial development of the inheritance of ethnic culture and the dissemination of university culture.