网络直播中的听觉修辞及其作用机制

Auditory symbols and rhetorical strategies in online live streaming

以“劝服”为核心的修辞行为包含着非语言符号参与的可能性,而听觉符号作为重要的感官媒介之一,同样具备参与修辞实践的潜力。网络直播是一种新兴的视听传播活动,其修辞过程离不开听觉符号的参与,听觉符号的三种样式——语音、音乐、音响都参与了网络直播中“劝服性话语”的生产,听觉修辞在网络实践中成为可能,同时,这也为我们重新思考听觉文化与网络媒介的特性与局限提供了一个全新的视角。

The rhetorical behavior centered on persuasion contains the possibility of nonverbal symbols participating,and auditory symbols,as one of the important sensory media,also have the potential to participate in rhetorical practice,Online live streaming is an emerging audio-visual communication activity,and its rhetorical process cannot be separated from the participation of auditory symbols.The three styles of auditory symbols,including voice,music,and sound,all participate in the production of persuasive discourse in online live streaming.Auditory rhetoric has become possible in online practice,and it also provides a new perspective for us to rethink the characteristics and limitations of auditory culture and online media.