沉浸式体验视角下竹文化数字展示设计策略研究

Research on Design Strategy for Digital Display of Bamboo Culture from the Perspective of Immersive Experience

【目的】该研究旨在探讨数字化手段在竹文化展示与传播中的运用,以迎合现代观众对沉浸式展览体验的追求。【方法】研究采用了文献回顾、比较分析和案例研究的方法,将数字化展览的沉浸式体验设计细分为观众、信息和空间3个维度,并研究了如何通过高沉浸性、强交互性和多感官参与来实现丰富的展示效果。【结果】基于观众的感官、认知和情感沉浸需求,以及竹文化展示的3个类别(场景、信息、技艺),该文提出了空间沉浸、融媒沉浸和参与沉浸等数字展示设计策略和技术路径,并在浙江农林大学竹韵棠的数字化展示更新设计项目中得到了应用,以验证数字沉浸的潜力。【结论】该研究不仅为竹文化的创新展示提供了技术性的解决方案,而且为传统文化数字化展示设计的创新探索提供了重要的参考和启示。

【Objective】This study aims to explore the application of digital means in the display and dissemination of bamboo culture to cater to the modern audience’s pursuit of an immersive exhibition experience.【Method】Utilizing the methods of literature review,comparative analysis,and case study,this research subdivides the design for immersive experiences in digital exhibitions into three dimensions:the audience,information,and space.The aticle also discussed how to achieve affluent display effect through high-level immersion,strong interaction and multi-sensory engagement.【Result】Based on the audience’s needs for sensory,cognitive,and emotional immersion,as well as the three categories of bamboo culture display(scene,information,and skill),this paper proposed digital display design strategies and technical paths such as spatial immersion,media integration immersion,and participatory immersion,which were applied in the digital display update design project of Zhuyuntang,Zhejiang A&F University,in order to validate the protential of digital immersion.【Conclusion】This study not only provides a technical solution for the innovative display of bamboo culture,but also offers significant reference and inspiration for the innovative exploration of digitalized display design for traditional cultures.