社交媒体时代中华传统文化海外传播的新途径——以海外庆祝中华传统节日活动的短视频传播为例

New Approaches to Overseas Dissemination of Chinese Traditional Culture in the Era of Social Media——Taking the Short Video Dissemination of Overseas Celebrations of Chinese Traditional Festivals as an Example

与传统媒体的报道方式相比,社交平台短视频报道具有超越语言障碍、形式活泼生动等特点,观众通过留言互动可提升参与感,易于被海内外受众接受,在国际上形成传播热点。海外庆祝中华传统节日的短视频报道,有助于海外华人提高文化自信、增强中华文化影响力、促进当地多元文化发展,可以通过助力海外华人发挥文化传播优势、鼓励“洋网红”发挥文化传播作用、重视年轻人的传播力量、提炼节庆活动的文化精髓等方式,促进中华传统文化的海外传播。

Compared to traditional media reporting methods,short video reports on social media platforms have the advantages of overcoming language barriers and presenting content in a lively and vivid manner.Audience interaction through comments can enhance the sense of participation,making it easier for both domestic and international audiences to accept and creating hotspots for dissemination internationally.Short video reports of overseas celebrations of Chinese traditional festivals help overseas Chinese to boost cultural confidence,enhance the influence of Chinese culture,and promote the development of local multiculturalism.Strategies such as leveraging the cultural dissemination advantages of overseas Chinese,encouraging foreign influencers to contribute to cultural dissemination,emphasizing the communication power of young people,and distilling the cultural essence of festival activities can facilitate the overseas dissemination of Chinese traditional culture.