传统文化元素在酒店软装中的应用研究

Research on the Application of Traditional Cultural Elements in Hotel Soft Decoration

全球化背景下,酒店行业竞争加剧,酒店软装设计成为塑造品牌形象和提升客户体验的关键。本研究探讨了传统文化元素在酒店软装设计中的应用,发现其能增强文化内涵和地域特色,同时满足个性化需求。但实践中存在模仿和表面化问题,需深入挖掘文化元素的内涵。未来,酒店设计应深化文化元素研究,创新转化,并建立跨界合作,以提升文化软实力,实现可持续发展。

In the context of globalization,the competition in the hotel industry has intensified,and hotel soft furnishing design has become a key factor in shaping brand image and enhancing customer experience.This study explores the application of traditional cultural elements in hotel soft furnishing design,and finds that it can enhance cultural connotation and regional characteristics,while also meeting personalized needs.However,in practice,there are problems of imitation and superficialization,which require in-depth exploration of the connotation of cultural elements.In the future,hotel design should deepen the research on cultural elements,innovate the transformation,and establish cross-border cooperation,in order to enhance cultural soft power and achieve sustainable development.