社交媒体背景下广告设计的创新思路

Innovative Ideas for Advertising Design in the Context of Social Media

历经20多年的快速发展,各类社交媒体已步入鼎盛发展阶段,给予广告设计新的发展机遇,但也带来不小的挑战。为顺应时代的发展趋势,广告设计必须充分把握社交媒体带来的机遇进行积极创新,从而更好地应对各类新的挑战。但从广告设计如今的发展状况来看,还存在不少问题,导致广告设计的价值尚未充分展现出来。基于此,本文对社交媒体背景下的广告设计进行介绍,指出社交媒体背景下广告设计存在的问题,提出社交媒体背景下广告设计的创新思路。

After more than 20 years of rapid development,various types of social media have entered a peak stage of development,providing new opportunities for advertising design,but also bringing considerable challenges.To keep up with the development trend of the times,advertising design must fully grasp the opportunities brought by social media and actively innovate,in order to better respond to various new challenges.However,from the current development status of advertising design,there are still many problems that have led to the value of advertising design not being fully demonstrated.Based on this,this article introduces advertising design in the context of social media,points out the problems in advertising design in the context of social media,and proposes innovative ideas for advertising design in the context of social media.