数字阅读时代的“云书展”研究——以上海书展为例

The Research on"Cloud Book Fair"in the Era of Digital Reading—Taking the Shanghai Book Fair As an Example

探讨数字阅读时代的“云书展”,赋能出版业高质量发展。文章梳理了“云书展”概念的提出,总结了包括“云参展”“云贸易”“云交流”“云体验”在内的四种“云书展”的表现形式,回顾了上海书展的发展历史及“云探索”之路,提出三条“云书展”未来的发展建议:推动规模向流量转变,打造书展的内生力;创建立体化书展体验,实现文化传播升维;打通时空壁垒,满足个性化需求。

This article discusses the"cloud book fair"in the era of digital reading in order to benefit the development of the publishing industry.The article traces the proposal of the concept of the"cloud book fair",summarizes its four manifestations including the"cloud attendance","cloud trade","cloud communication"and"cloud experience",reviews the history of the Shanghai Book Fair and its"cloud exploration"and proposes three suggestions for its future development:promoting the transformation from scale to traffic and building the internal growth power of the book fair;establishing the multi-dimensional experiences and upgrading the cultural population to the higher dimensions;removing the spatial-time silos and satisfing the personal needs.