以中国年文化为蓝本的文创产品创新设计实践研究

Research on the Practice of Innovative Design of Cultural and Creative Products Based on Chinese New Year Culture

中华优秀传统文化的滋养对中国文艺的繁荣发展起到了至关重要的作用。如今,如何将传统艺术作为蓝本进行创造性转化,使优秀传统文化更好地融入现代社会,成了一个值得深入探讨的课题。本文首先阐述传统艺术在中国文化中的重要地位及其在当代设计中的多元价值,其次通过对中国年文化的历史渊源和符号意义的分析揭示中国年文化为创意设计提供的丰富资源和潜在价值,最后结合中国年文创产品创新设计的实际案例,探讨传统艺术创造性转化的方法和实践策略,以期为推动中华文化在新时代的繁荣发展提供有益的思路和借鉴。

The nourishment of the excellent traditional Chinese culture has played a vital role in the prosperity and development of Chinese literature and art.Nowadays,how to creatively transform traditional art into a blueprint and better integrate excellent traditional culture into modern society has become a topic worthy of in-depth discussion.This paper firstly expounds the important position of traditional art in Chinese culture and its multiple values in contemporary design.It then reveals the rich resources and potential value provided by Chinese New Year culture for creative design through the analysis of the historical origin and symbolic significance of Chinese New Year culture.Finally,it discusses the methods and practical strategies of creative transformation of traditional art based on actual cases of innovative design of Chinese New Year cultural and creative products.This aims to provide useful ideas and references for promoting the prosperity and development of Chinese culture in the new era.