万里茶道背景下京张铁路IP文创设计探究

Exploring the IP Cultural Creation of Beijing-Zhangjiakou Railway in the Context of the Tea Road

本文在万里茶道背景下,对张家口地段的京张铁路文化资源进行整理和研究。通过文献研究与现场调研等方法,将万里茶道与京张铁路相关文化产品的创意设计现状进行多角度分析。将“茶”文化与铁路元素相结合进行提炼和创作,设计出京张铁路文创IP形象及相关文创产品,最终将这段历史以崭新的形式呈现在大众面前,不仅弥补了万里茶道和“京张铁路”在文化创意衍生品上面的缺失,也补足了张家口地区文化创意衍生品缺乏,使当地的历史文化被更多人所认识和了解。

Under the background of the Tea Road,this article studied the cultural resources of Beijing-Zhangjiakou railway in Zhangjiakou area.Through literature research and on-site research,the creative design status of cultural products related to the Tea Road and Beijing-Zhangjiakou Railway was analyzed from multiple angles.The"tea"culture and railway elements are combined to refine and create,and the Beijing-Zhangjiakou Railway cultural,creative IP image and related cultural&creative products are designed.Finally this history is presented to the public in a new form.It not only makes up for the lack of cultural and creative derivatives of"the Tea Road"and"Beijing-Zhangjiakou Railway",but also makes up for the lack of cultural and creative derivatives in Zhangjiakou area,so that the local history and culture can be recognized and understood by more people.