新媒体背景下视觉传达设计的跨媒介表现探析

Exploring cross media performance of visual communication design in context of new media

在新媒体背景下,跨媒介表现是评估视觉传达设计质量的关键指标。传统媒介与基于数字化或互联网的新媒介在承载视觉传达设计要素、展现表现力方面具有不同的特点。相较于传统媒介,新媒介能够承载更多视觉设计元素,具有更多的表现形式及更强的表现力。其中,基于跨媒介信息传播的视觉传达设计本质上是一种多媒介融合设计,其跨媒介表现对设计表达具有至关重要的意义。

In the context of new media,cross media performance is a key indicator for evaluating the quality of visual communication design.Traditional media and new media based on digitalization or the Internet have different characteristics in carrying the design elements of visual communication and showing the expressiveness.Compared to traditional media,new media can carry more visual design elements,have more forms of expression and stronger expressive power.Among them,visual communication design based on cross media information dissemination is essentially a multimedia fusion design,and its cross media expression is of crucial significance for design expression.