自由现金流量折现法下海尔智家企业价值评估

Enterprise Value Assessment of Haier Zhijia under the Discounted Free Cash Flow Approach

选取家电企业中更为注重智能化技术投入的海尔智家为案例,采用自由现金流量折现法对发展智能技术后海尔智家企业的价值进行评估,旨在对海尔智家进行客观评价。通过分析研究得出了海尔智家在未来5年内持续稳步增长的结论,未来的发展较为可观。

Haier Zhijia,which pays more attention to the investment in intelligent technology among home appliance enterprises,is selected as a case study,and the discounted free cash flow method is adopted to assess the value of Haier Zhijia's enterprise afer the development of intelligent technology with the aim of making an objective evaluation of Haier Zhijia.Through the analysis and research,it is concluded that Haier Zhijia will continue to grow steadily in the next five years,and the future development is more promising.