优化营商环境助推台企深耕发展的实证研究:基于浙江的调查

An Empirical Study on Optimizing the Business Environment for Taiwan Enterprises to Cultivate in Chinese Mainland:The Case of Zhejiang Province

浙江是全国台商投资最集聚的地区之一,2023年浙江将优化营商环境作为实现经济高质量发展的“一号改革工程”。为了厘清台商对浙江营商环境的认知感受和满意度,本研究从市场环境、政务环境、法治政策环境和人文环境等维度建构营商环境评价指标体系,并透过对246家在浙台企的问卷调查,实证分析台商对营商的环境的具体评价以及探讨营商环境优化与台商深耕祖国内地意愿的影响关系。研究结果表明:(一)台商对浙江营商环境的总体评价较好。相较而言,台商对政务环境、人文环境的满意度高于市场环境和法治政策环境;(二)优化营商环境与台企深耕祖国内地意愿存在部分显著影响关系。即优化营商环境并不能显著提升台商在浙江增资扩产的意愿,但是对台企数字化转型和推荐意愿(即推荐其他台胞赴陆创业)产生显著正向影响。可能原因:台企在祖国内地继续增资扩产的决策受到中美战略博弈、台海局势、供应链等多重因素共同影响。本研究根据台资企业发展基本现状,从财税支持、人才支撑、政策落实、加强融资、营造归属感等五项优化营商环境的具体路径。研究结果为客观掌握台企的发展动向并制定相关的政策预案,对于吸引和留住台企在祖国内地深耕发展提供实证支持。

Zhejiang is an important gathering place for Taiwan enterprises to invest in Chinese mainland.In 2023,Zhejiang regard optimizing business environment as"No.1 Reform Project"to achieve high-quality economic development.In order to clarify the perception and satisfaction of Taiwan enterprises toward business environment of Zhejiang province,this research builds a business environment evaluation system from market environment,government environment,law and policy environment,and human environment perspectives.The study collected questionnaires from 246 Taiwan enterprises in Zhejiang,empirically analyzed Taiwan enterprises'specific evaluation to business environment,and discussed the relationship between business environment optimization and Taiwan enterprises'willingness to cultivate in China's mainland.The results show that first,Taiwan enterprises have an overall good evaluation of business environment in Zhejiang.Specifically,Taiwan enterprises are more satisfied with government and human environment than market and law and policy environment.Second,optimizing business environment is partially related to Taiwan enterprises'willingness to cultivate in China's mainland.Optimizing the business environment cannot significantly motivate Taiwan businessmen to increase capital and expand production in Zhejiang,but it significantly enhances their digital transformation and recommendation(recommend other Taiwan compatriots to start businesses in Chinese mainland).This is possibly influenced by the multiple attributes(i.e.,Sino-American trade friction,the situation across Taiwan Strait,supply chain partners)that influence the decision to increase capital and expand production in China's Mainland.The research findings offer empirical support for objectively understanding the developing trend of Taiwan enterprises,making relevant policies,and attracting Taiwan enterprises to cultivate in China's mainland development.