两岸短视频产业创新融合发展中的价值共创机制研究

Research on the Value Co-creation Mechanism in the Innovation and Integration Development of Cross-Strait Short Video Industry

新形势下两岸短视频平台通过提供沉浸式体验,以及同步展现的现场感,打破政治、文化与平台的壁垒,在两岸沟通与产业融合发展方面发挥了重要作用。两岸短视频产业链条上的行动者无论个人、平台或组织,如何提出价值主张和提供操作资源给平台用户,这可能促成两岸沟通、价值共创与创新融合发展。本研究基于价值共创的理论视角,采用网络民族志与深度访谈等质性研究方法,追溯两岸短视频产业融合发展中的价值共创机制这一问题。该研究结果有助于管理者、决策者与创作者理解两岸短视频产业融合发展的价值共同创造过程,以期为两岸创新融合发展工作实施政策落地见效提供参考。

Under the new situation,the cross-strait short video platforms have played an important role in the cross-Strait communication and industrial integration development by providing immersive experience and synchronously showing the sense of scene,breaking the barriers of politics and culture and platform.How do the actors in the cross-Strait short video industry chain,whether individuals,platforms or organizations,put forward value propositions and provide operational resources to the platform users,which may promote the integrated development of cross-Strait communication,value co-creation and innovation.Based on the theoretical perspective of value co-creation,this research uses qualitative research methods such as network ethnography and in-depth interview to trace the problem of value co-creation mechanism in cross-strait short video communication.The research results help managers,decision makers and creators understand the value creation process of short video communication across the Straits,in order to provide reference for the implementation of the policy of innovation and integrated development across the Straits.