再情景化视角下动物福利生态新闻报道研究

AnAnalysisof Animal Welfare Ecological News Coverage from the Perspective of Recontextualization

新闻报纸作为大众传播的重要载体,具有价值导向和舆论引导作用,主流报纸的报道内容不仅折射出所属国家主流意识、价值观念和行为趋势的变化,同时对其具有引领作用。基于批评话语分析的再情景化视角,本文以China Daily在2019年6月30日至2022年6月30日期间关于动物福利的新闻报道为研究语料,借助语料库分析工具KHCoder探析语料呈现出的话语特征和报道议题,直观再现动物福利话语的再情景化过程。研究发现,China Daily积极正面地报道了中国推进动物福利的进程,肯定了政府、企业、个人及社会组织等多元主体在其中扮演的角色;同时,濒危野生动物和伴侣动物保护、食品安全与公众健康以及生物多样性保护是China Daily密切关注的报道议题。此外,China Daily指出了当前我国在动物福利发展中存在的问题,例如动物福利和人类权益的冲突、虐待动物等。基于此,文章就未来动物福利与保护提出发展路径,以期为我国动物福利的多元化研究提供有益补充,助推我国生态文明建设。

Newspaper is an important carrier of mass communication,which plays the role of orientating values and guiding public opinions.The content in the mainstream of news media also mirrors and steers public consciousness,values and behaviors.Thus,from the vantage point of recontextualization rooted in critical discourse analysis,the study examines the recontextualization process of animal welfare discourse,in particular,the embedded discursive features and reporting tendencies,based on China Daily's news coverage from June 30th,2019 to June 30th,2022 by employing the corpus tool KH Coder.The findings suggest that China Daily has positively reported the process of promoting animal welfare in China and also affirmed roles played by diverse subjects(such as the government,enterprises,individuals and social organizations)in this process.Meanwhile,the protection of endangered wildlife and pet animals,food security and public health as well as biodiversity conservation are hot topics that China Daily has paid close attention to.Notably,China Daily also points out existing problems in spurring animal welfare in China,for example,the conflict between animal welfare and human rights,violent animal abuse,etc.On this basis,the available path is proposed for the future promotion of animal welfare and protection in China so as to provide a useful supplement for further domestic research on animal welfare and to push forward the domestic construction of ecological civilization.