农村文化活动中心的空壳问题及其治理——基于嵌入理论视角的个案考察

The Vacancy of Rural Cultural Activity Center and Its Governance——A Case Study Based on Embeddedness Theory

当前,一些地方农村文化活动中心面临场地空置、建筑闲置、功能虚置、未真正嵌入乡村生活等空壳问题,如何进行有效治理成为当务之急。基于嵌入理论视角,构建“嵌入环境—嵌入过程—嵌入结果”解释框架,分析D县L村文化活动中心从初期空壳到“悬浮式嵌入”再到“实质性嵌入”乡村生活的嬗变过程,可发现农村文化活动中心空壳问题的治理逻辑:一是嵌入环境是空壳“悬浮”问题的产生根源,优化嵌入过程并改善嵌入环境是空壳问题的治理路径,上级督查是倒逼嵌入过程与嵌入环境发生转变的关键因素,能人带动乡村产业、生活水平提升与满足乡情文娱是嵌入的内驱动力;二是农村文化活动中心空壳问题的治理之道在于,上级督查传导政治压力倒逼基层优化嵌入过程,多措并举强化在结构、关系、认知等维度上的嵌入,同时辅之以产业振兴与提升文化需求激发内驱动力,最终实现实质性嵌入。

At present,some local rural cultural activity centers are faced withthe site,building,and function vacancy without real embeddedness into real rural life,which needs urgent governance.From the perspective of embeddedness theory,this paper constructs an interpretation framework of"embedded environment-embedded process-embedded result",and analyzes the evolution process of L village cultural activity center in D county from the initial vacancy to"suspended embedding"and then to"substantial embedding"rural life.The governance logic of the vacancy of rural cultural activity center is found in the embedded environment which is the root of the vacancy;the optimization of embedded process and the improvement of embedded environment which is the governance path;the key factor of supervision which causes the change of embedded process and the embedded environment;and the internal embedded forces which drive rural industry,improve living standards and satisfy local culture and entertainment.The key to the governance of rural cultural activity center lies in the supervision and political pressure to force the grass-roots level to optimize the embedded process,and the multiple measures to strengthen the embeddedness in the dimensions of structure,relationship,cognition and so on.At the same time,it is supplemented by industrial revitalization and promotion of cultural demand to stimulate the internal driving force,and finally achieve substantive embeddedness.