产教融合视域下高校跨境电商人才培养实践研究

Research on the Practical Training of Cross-border E-commerce Talents in Colleges and Universities from the Perspective of Industry-education Integration

本文研究了产教融合模式在跨境电商教育中的应用,该模式通过政府、学校、企业的合作,实现了人才培养与实际需求的紧密对接。同时,文章提出了一种多元评价体系,采用电子档案袋+诊断性评价的方式,从校方和企业方两个角度确保学生评价的全面性和实用性。这种评价体系不仅有助于学生的全面发展,还增强了校企合作的实质性联系。

This article explores the application of the industry-education integration model in cross-border e-commerce education.Through collaboration among government,schools,and businesses,this model has achieved a close alignment between talent development and actual industry demands.Furthermore,the article proposes a diverse evaluation system utilizing an“electronic portfolio and diagnostic assessment”method to ensure comprehensive and practical evaluation of students from both academic and industry perspectives.This evaluation system not only contributes to the holistic development of students but also strengthens the substantive connection between school and industry partnerships.