融媒体环境下动漫元素在产品包装设计中的应用

The Application of Animation Elements in Product Packaging Design in the Integrated Media Environment

在融媒体环境下,动漫元素在产品包装设计中的应用具有重要意义。动漫作为一种富有创意和想象力的媒介形式,能够吸引人们的注意力并引发情感共鸣。将动漫元素融入产品包装设计中,可以增加产品的吸引力,与目标受众建立情感联结,并提升品牌形象和市场竞争力。本文分析在产品包装设计中融入动漫元素的优势,结合目前市场上产品包装设计所存在的问题,思考出几点提升产品包装设计水准的对策。

In the environment of fusion media,the application of animation elements in product packaging design is of great significance.Animation,as a creative and imaginative form of media,can attract people’s attention and trigger emotional resonance.Integrating animation elements into product packaging design can increase the attractiveness of products,establish emotional connections with target audiences,and enhance brand image and market competitiveness.This paper analyzes the advantages of integrating animation elements into product packaging design,combined with the existing problems in product packaging design on the market,and thinks out several countermeasures to improve the level of product packaging design.