地域性文化元素的彰显与特色农产品包装设计——以湖南十八洞村蜂蜜包装为例

The Manifestation of Regional Cultural Elements and the Packaging Design of Characteristic Agricultural Products——Taking the Honey Packaging of Shibadong Village in Hunan as an Example

十八洞村作为中国传统村落,有着极其丰富的传统文化和特色地域元素,而传统文化作为一个国家、一个民族的瑰宝,随着全球经济文化的一体化进程,使设计成为了全球语境。在我国实行乡村振兴和精准扶贫的重大战略背景下,打造十八洞村特色农副产品特色品牌,通过特色文化元素与农副产品结合的方式,推动当地经济增长,提升十八洞村的品牌影响力度,增加农产品附加值,促进农产品销售。

As a traditional Chinese village,Shibaodong Village has extremely rich traditional culture and characteristic regional elements.As the treasure of a country and a nation,with the integration process of global economy and culture,the design has become a global context.Under the background of the major strategy of rural revitalization and precision poverty alleviation in China,to create the characteristic brand of agricultural and sideline products of Shibaodong Village,through the combination of characteristic cultural elements and agricultural and sideline products,to promote local economic growth,enhance the brand influence of Shibaodong Village,increase the added value of agricultural products,and promote the sales of agricultural products.