国风数字插画在包装设计中的应用研究

Research on the Application of Chinese Style Digital Illustrations in Packaging Design

随着数字化时代的到来,国风数字插画在包装设计中得到了越来越广泛的应用。本文探讨国风数字插画在包装设计中的应用,分析其优势和挑战;通过详细介绍食品、化妆品、礼品、酒水饮料等产品类型,阐述国风数字插画如何为包装增添文化内涵和艺术价值。此外,还强调了根据产品特点和目标受众选择合适的国风数字插画元素与风格的重要性。该研究旨在为包装设计师提供灵感和指导,以创造更具吸引力和个性化的包装设计,同时传播和弘扬中国传统文化。

With the advent of the digital age,national style digital illustration has been more and more widely used in packaging design.This paper discusses the application of national style digital illustration in packaging design,analyzes its advantages and challenges;Through the detailed introduction of food,cosmetics,gifts,drinks and beverages and other product types,elaborated the national style of digital illustration how to add cultural connotation and artistic value to the packaging,in addition,also emphasized the importance of choosing the appropriate national style of digital illustration elements and styles according to product characteristics and target audience.The study aims to provide inspiration and guidance for packaging designers to create more attractive and personalized packaging designs while disseminating and promoting traditional Chinese culture.