辽宁省红色文旅资源发展与传播策略研究

Research on Development and Communication Strategy of Red Cultural Tourism Resources in Liaoning Province

本文主要研究中国辽宁省红色文化旅游资源现状及发展路径,聚焦其丰富多彩、充满特色的红色旅游资源,旨在深挖其历史文化底蕴所承载的重要意义,以促进辽宁红色文旅高质量发展,提高红色文旅的价值和吸引力,推动红色文化和旅游的深度融合,实现经济和社会价值的最大化,树立“抗日战争起始地、解放战争转折地、新中国国歌素材地、抗美援朝出征地、共和国工业奠基地、雷锋精神发祥地”为代表的“六地”红色旅游地标,拓展“一核”“三片”“四廊”带动“多点”联动的整体格局,采取“依托红色主体向外辐射”的策略,形成“红色+”联动开发模式,促进红色文化与旅游的深度融合。

This paper mainly studies the status quo and development path of red cultural tourism resources in Liaoning Province,China,focusing on its rich and colorful red tourism resources full of characteristics,and highlights the significance of its historical and cultural heritage.Among them,the “six places” represented by “the beginning of the War of Resistance against Japan,the turning point of the War of liberation,the material of the national anthem of New China,the place of anti-American aid to North Korea,the industrial base of the Republic of China,and the birthplace of Lei Feng Spirit” are the most distinctive red tourism themes in Liaoning Province.In order to enhance the value and attractiveness of red tourism,promote the high-quality development of Liaoning red cultural tourism,deeply excavate the red spirit and culture,establish the “six places” red tourism landmark,expand the “one core”,“three”,“four” corridor “to drive the overall pattern of” multi-point “linkage”,at the same time,increase the construction of red cultural tourism brand,improve the quality of tourism services,and promote the development and sales of red creative products.Strengthen cooperation and exchanges with other regions,form a “red +” joint development model,rely on ecological environment resources,and promote the deep integration of red culture and tourism.