从我国消费需求变动趋势看彩电业的战略选择

Evaluating Strategy Choice of Color TV Industry Through Changing Trends of Consumption Needs in China

在我国宏观经济从“短缺经济”过渡到“过剩经济”后 ,国民经济总体性质也转向消费导向型经济 ,消费成为经济生活的核心。通过追踪我国改革开放二十多年来消费需求变动趋势 ,检视彩电业发展历程中的心智模式和经营战略 ,彩电业应根据变化的环境来系统化思考起其长远的战略选择 ,寻求其持续发展的“根本解”。

After the macroeconomy of china has undergone the transition from 'shortage economy' to 'excess economy', the property of national economy totally turns to consumption oriented economy. Consumption begins to become the core of economy. Through tracking changing trends of consumption needs during the past two decades of reform in china and checking up the mental pattern and operating strategy in the developing course of color TV industry, the author indicates that the color TV industries should ponder the choice of the long-term strategy according to the changing environment and seek the essential solutions to develop economy healthily and continuously.