基于XML一体化的科技期刊数字化生产与新媒体融合出版实践——以《环境科学学报》为例

Practice of digital production and new media convergence of scientific journals based on XML integration:A case study of Acta Scientiae Circumstantiae

[目的]系统总结基于XML一体化生产的科技期刊数字化出版平台的优势,并对科技期刊数字化生产和新媒体融合实践效果进行分析,以期为我国科技期刊数字化出版和新媒体融合发展提供参考。[方法]以《环境科学学报》为例,在梳理传统生产模式不足的基础上,构建基于XML一体化的科技期刊数字化生产与新媒体融合出版模式,分析科技期刊数字化与新媒体融合出版的优势及实践应用效果。[结果]采用XML一体化生产平台后,实现内容一次制作,多元发布。支持单篇和整期稿件快速发布,生产即发布,提前4个月网络首发,缩短发表周期。平台与期刊网站及微信无缝对接,实现PC端和移动端同步优先出版和整期出版,做到媒体融合、多渠道传播。首发期间,篇均下载量明显提升,单篇最高下载量达1961次。[结论]通过使用XML一体化生产平台,可优化出版流程,提升数字化出版水平,提高工作效率,缩短发表周期,加快传播速度,提高期刊的学术影响力。

[Purposes]This paper systematically summarizes the advantages of the digital publishing platform of scientific journals based on XML integration production,and analyzes the practical effects of digital production and new media convergence of scientific journals,in order to provide references for the development of digital publishing and new media convergence of scientific journals in China.[Methods]Taking Acta Scientiae Circumstantiae as an example,based on the deficiencies of traditional production mode,the digital production and new media convergence publishing mode based on XML integration of scientific journals was constructed,and the advantages and practical application effects of digital and new media convergence publishing of scientific journals were analyzed.[Findings]After adopting the XML integrated production platform,Acta Scientiae Circumstantiae has realized one-time production and multiple publishing.The platform supports rapid release of individual and full issue articles,with immediate release upon production.The articles are available online four months in advance to shorten the publication cycle.The platform is seamlessly connected with the journal website and WeChat,realizing synchronous priority publishing and whole issue publishing on PC and mobile terminals,achieving media convergence and multi-channel communication.During the first release,the average number of downloads increases significantly,and the maximum number of downloads of a single article reaches 1961.[Conclusions]Through the use of XML integrated production platform,the publication process is optimized,the digital publication level is enhanced,the work efficiency is improved,the publication cycle is shortened,the dissemination speed is accelerated,and the academic influence of the journal is enhanced.