社会设计视角下看近代国货运动的视觉设计行为

Visual Design Behavior of the Modern National Goods Movement Seen from a Social Design Perspective

近代国货运动是对应当时民族经济危机的一种方式,也是社会改革的一方面。运动通过激发消费者的“民族主义”,倡导支持国货,增强了民族工业的信心。国货运动的社会改革性质是社会设计所要解决社会性需求的表现之一。运动所呈现的特有图像内容是视觉设计,也是社会设计方法的表现。这为我们理解和剖析中国近代国货运动提供一个独特的侧重点。文章在社会设计的视角下,分析20世纪初期国货运动参与者的视觉化设计行为。

The modern national goods movement was a response to the national economic crisis of the time and an aspect of social reform. By galvanizing consumer "nationalism" and advocating support for national products, the movement boosted the confidence of national industries. The social reform nature of the national goods movement was one of the manifestations of the social needs that social design was designed to address. The unique image content presented by the movement is a kind of visual design, which is also a manifestation of social design methodology. This provides a unique focus for us to understand and analyze the modern Chinese national goods movement. The article will analyze the visual design behaviors of the participants of the national goods movement in the early 20th century under the perspective of social design.