数字时代博物馆艺术授权研究

Research on Museum Art Licensing in the Digital Era

数字时代来临,各行各业都面临着机遇与挑战,博物馆行业也开始尝试探索新业态。传统博物馆的艺术授权、文创产品研发、文旅融合、产业集群等模式都在向数字化技术靠拢。文章以数字时代为背景,探讨在新形势下,博物馆艺术授权的机制、模式,结合实际案列,以期对国内博物馆艺术授权机制提出合理化建议。

When the digital age coming all professions and trades are facing kinds of opportunities and challenges, and the museum industry has also begun to explore new business forms. Traditional museum art authorization, cultural and creative product research and development, cultural and tourism integration, industrial clusters and other models are moving closer to digital technology. Based on the background of the digital age, from this paper author point out the mechanism and mode of museum art authorization under the new situation.