图形思维在视觉设计学科竞赛中的应用研究

Research on the Application of Graphical Thinking in Visual Design Competition

文章研究探讨了图形思维在视觉设计学科竞赛中的应用,通过分析符号化的图形表意、符号叙事、符号修辞和符号情感等四个维度,揭示了图形思维如何有效地简化复杂信息,转化为清晰明了的图形语言,从而实现高效的信息传递。研究进一步阐述了图形思维设计流程的五个关键环节:设计需求、聚焦概念、文案点睛、主题创意、画面整合,展示了这一流程如何帮助设计师在竞赛中创作出既符合要求又富有创意的作品。此外,文章还强调了图形视觉呈现的重点,包括视觉冲击力、整体性与系列感、深度与内涵以及完成度与精致度,这些因素共同决定了作品在视觉设计竞赛中的成功。通过案例分析,展示了如何将图形思维应用于实际设计项目,创造出具有强烈视觉吸引力和深刻内涵的设计作品。

This study explores the application of graphical thinking in visual design academic competitions.By examining four dimensions of symbolic graphic representation,symbolic narrative,symbolic rhetoric,and symbolic emotion,it demonstrates how graphical thinking efficiently simplifies intricate information,converting it into lucid graphical language,thereby enabling effective communication of ideas.The research delves deeper into the five crucial stages of the graphical thinking design process:design requirements,concept focus,copywriting,theme creativity,and picture integration,This sequence is shown to facilitate designers in creating competition entries that both adhere to specified guidelines and exude creativity.Moreover,the paper emphasizes the central elements of graphical visual presentation,such as visual impact,overall unity and coherence,depth and substance,and level of completion and refinement,all of which jointly determine the success of a submission within visual design contests.Utilizing case studies,the paperillustrates how graphical thinking can be practically applied in design projects to produce visually striking and substantively rich design works.