社会企业的动态合法性构建——基于雅恩健康的案例研究

Dynamic Legitimacy Construction of Social Enterprises:A Single Case Study Based on Ya’en Health

社会企业近些年在我国不断创立,但总体仍处于发展不完善状态,如何在不同的发展阶段获取合法性是社会企业行稳致远的基石。社会企业类型繁多,就商业企业转型的社会企业而言,可以优先选择与员工、顾客等微观利益相关者的社会化战略获得合法性。研究表明,随着时间推移,社会企业专注于不同方面的合法性,在创始阶段,社会企业努力通过群体社会化来获取关系合法性,以追求价值上的认同感。在成长阶段,社会企业专注于通过任务社会化来获取市场合法性,使产品或服务在市场上更具竞争力。在成熟阶段,社会企业通过组织社会化来获取社会合法性,以解决可持续问题。通过一项单案例阐释在社会企业发展制度不完善的背景下,社会化策略在其获取合法性中的作用。

In recent years,social enterprises have been established in China,but they are still in a state of imperfect development.How to obtain legitimacy at different stages of development is the cornerstone of social enterprises'stable and long-term development.There are many types of social enterprises.As for the social enterprises transforming from commercial enterprises,they can prioritize the socialization strategy with micro stakeholders such as employees and customers to obtain legitimacy.Research shows that over time,social enterprises focus on different aspects of legitimacy,and in the founding stage,social enterprises strive to obtain relationship legitimacy through group socialization in pursuit of value identity.In the growth phase,social enterprises focus on gaining market legitimacy through task socialization to make the product or service more competitive in the market.In the mature stage,social enterprises gain social legitimacy through organizational socialization to address sustainability issues.This study illustrates the role of socialization strategies in acquiring legitimacy of social enterprises under the background of imperfect development system through a single case.