旅游新业态下湖北文旅市场提振升级路径研究

The Path to Boost and Upgrade the Cultural and Tourism Market in Hubei Province under the New Format of Tourism

旅游新业态给湖北省的文旅产业模式带来了挑战和机遇。文章分析当前湖北文旅市场的现状和存在的问题,提出提升产品和服务质量、推进数字化转型、优化营销渠道和营销策略、强化合作和交流等提振升级路径,以期促进湖北文旅市场的提振和升级,更好地满足游客的需求,增加旅游收入,为湖北地区的经济发展作出贡献。

The new tourism industry has brought challenges and opportunities to the cultural tourism industry model in Hubei Province.The article analyzes the current situation and existing problems of the cultural tourism market in Hubei.And then this article proposes the paths of boosting and upgrading such as improving product and service quality,promoting digital transformation,optimizing marketing channels and strategies,strengthening cooperation and exchanges,in order to better satisfy tourists,to increase tourism revenue,and to contribute to the economic development of Hubei region.