创客主体视角下平谷区东高村镇乡村旅游发展

Development of rural tourism in Donggaocun Town of Pinggu District from the perspective of makers’subjectivity

【目的】探明北京市乡村旅游高质量发展的路径。【方法】以北京市平谷区东高村镇为例,运用实地调查访谈、问卷分析等方法探究东高村镇创客与乡村旅游发展的关系。【结果】创客主体会对乡村旅游产生积极影响。【结论】北京平谷区东高村镇乡村旅游发展的建议:从完善旅游目的地基础设施建设、定制乡村专属文化IP,扩大旅游宣传、加强乡村旅游人才队伍建设,搭建旅游信息平台、注重社区参与,构建多元分配机制。

With the implementation of the rural revitalization strategy,rural tourism has become an important pillar of rural economic development,and rural creators are an important driving force for the transformation and upgrading of rural tourism.[Methods]This paper takes Donggaocun Town,Pinggu District,Beijing as an example and uses field survey interviews,questionnaire analysis,etc.to explore the relationship between creators and rural tourism development in Donggaocun Town.[Objective]The purpose of this paper is to explore the path of high-quality rural tourism development in Beijing.[Result]The creator subjects will have positive impacts on rural tourism.[Conclusion]This paper puts forward suggestions for the development of rural tourism in Donggaocun Town from the aspects of improving infrastructure construction in tourist destinations,customizing rural exclusive cultural IP,expanding tourism promotion,strengthening the construction of rural tourism talent team,building a tourism information platform,paying attention to community participation,and building a diversified distribution mechanism.