公安民警先进事迹报道优化路径——以警大教师协助K1178次列车脱险事件系列报道为例

The Optimization Path of Publicizing Exemplary Deeds of Public Security Officers——A Case Study of Reporting on China People’s Police University’s Teacher Assisting the Rescue of K1178 Train

新媒体时代,公安民警先进事迹报道的媒介和形式不断发展创新,在展现公安队伍良好形象的同时,也存在着报道缺乏整体谋划、响应周期偏长等问题。“警大教师协助K1178次列车脱险事件系列报道”得到《人民日报》等十余家主流媒体的转发,取得突出的宣传效果,具有较强的可借鉴性。通过精准定位先进民警身份、提升宣传骨干新闻素养、区别化加工新闻素材、推进公安融媒体矩阵建设、发挥先进典型长久效能,有助于提升公安民警先进事迹报道效率效能,进一步增强公安宣传工作的社会影响力。

The media and forms of reporting the exemplary deeds of the public security officers continue to develop and innovate in the era of new media.While showing the good image of the public security force,there are also problems such as the lack of overall planning and the long response time.A case study of reporting on china people’s police university’s teacher assisting the rescue of K1178 train has been forwarded by more than ten mainstream media such as the People’s Daily,achieving outstanding publicity effects with strong reference value.Practices such as accurately identifying the officer undertaking the exemplary deeds,improving the news literacy of publicity staff,differentiating and processing news materials,promoting the construction of public security integrated media matrix,and giving full play to the long-term effectiveness of role models,can help improve the efficiency and effectiveness of reporting the exemplary deeds of public security officers,and further enhance the social influence of public security publicity work.