浅析高校汉服的推广路径及指导策略

Promotion Paths and Guidance Strategies for Hanfu in Universities

汉服校园推广是传播中国传统服饰文化,增进大学生民族身份认同的有效手段。文章在对高校汉服传播进行系统调研的基础上,指出校园汉服推广中存在产品设计不准、知识普及不广、价格定位过高等问题。对校园汉服发展前景进行了展望,从学校、学生、行业、市场等多个角度提出汉服的校园推广策略,旨在为汉服的校园推广提供指导策略。

Hanfu campus promotion is an effective means of spreading traditional Chinese clothing culture and enhancing the national identity of college students.On the basis of systematic research on the dissemination of Hanfu in universities,it is pointed out that there are problems in the promotion of Hanfu,such as inaccurate product design,limited knowledge dissemination,and high price positioning.We look forward to the development prospects of Hanfu in universities,and proposes promotion strategies for Hanfu from multiple perspectives such as schools,students,industries,and markets,aiming to provide guidance strategies for the campus promotion of Hanfu.