基于皮尔斯符号学的川剧变脸盖碗茶创意产品传播研究

The Communication of Creative Products of Sichuan Opera Face-changing Covered Bowl Tea Based on Pierce Semiotics

基于皮尔斯符号学的理论展开对川剧变脸盖碗茶创意产品的研究,从符号学的三元构造理论详细分析了川剧变脸盖碗茶创意产品的符号学构建方式内容,阐述川剧变脸盖碗茶文化创意产品的现代媒介传播符号理论,并提出了产品传播途径策略,总结出符号学理论对创意产品的研究意义,为川剧传统文化元素形式的传承与创新、文化产业的发展以及文化交流等方面提供了新的思路。

This article is based on the theory of Pierce semiotics to conduct research on creative products of Sichuan Opera face-changing and bowl covering tea.From the perspective of semiotics,the semiotic construction methods of creative products of Sichuan Opera face-changing and bowl covering tea are analyzed in detail.The modern media communication semiotic theory of cultural creative products of Sichuan Opera face-changing and bowl covering tea is elaborated,and product communication strategies are proposed.The research significance of semiotic theory on creative products is summarized,providing new ideas for the inheritance and innovation of traditional cultural elements,the development of cultural industries,and cultural exchanges in Sichuan Opera.