符号学视域下凉山彝族毕摩绘画的图像解读与应用研究

Image Interpretation and Application of Liangshan Yi Bimo Painting From the Perspective of Semiotics

从符号学角度对凉山彝族毕摩绘画的图像进行解读,探索其创新设计与应用策略,构建其图像符号解读模型。基于符号学理论,从语义、语构、语用三个层面分析其文化内涵、审美特征、象征意义等,结合现代设计手法,从明确语义、再造图像以及设计应用三个方面提出凉山彝族毕摩绘画创新的定位与策略,探求其创新性转化的多种可能性。

From the perspective of semiotics,this paper interprets the images of Yi Bimo painting in Liangshan and explores its innovative design and application strategy.Based on the semiotics theory,this paper constructs its image semiotic interpretation model,and analyzes its cultural connotation,aesthetic features and symbolic meaning from the semantic,syntactic and pragmatic perspectives.Combining with modern design techniques,this paper puts forward the orientation and strategy of Yi Bimo painting innovation from the aspects of clear semantics,reconstructed images and design application,and explores various possibilities of its innovative transformation.