文旅融合视域下城市近郊特色小镇乡村振兴的模式研究

Study on the Model of Rural Revitalization of Suburban Characteristic Towns Under the Perspective of Culture and Tourism Integration

城市近郊特色小镇是构成城市文化生态多样性平衡的一种活态群落,地理位置和历史传统的共同影响赋予其独特的文化魅力.在文旅融合的背景下,开展特色小镇的文化空间营造“小而美”的尝试,不仅要规划设计文化和旅游产品的生产、分配、交易和消费的产业价值链,借助产业链传达清晰的文化符号以及符号背后所承载的价值意义,而且要以符号管理为基础构建起特定的文化场景,来激发消费者对地方文化价值的“凝视”与“唤醒”,完成大众意识形态的生产与再生产,实现身份观照.以长沙近郊的新康古镇为研究对象,探索城市近郊特色小镇在乡村振兴中场景理论效验的中国化样本,为城市近郊特色小镇如何实现乡村振兴提供启示.

The suburban characteristic towns are a kind of living community that reaches the balance of cultural and ecological diversity in the city,and its unique cultural charm is given by the joint influence of geographical location and historical traditions.In the context of cultural and tourism integration,the attempt to create“small but beautiful”cultural space in the characteristic town involves not only planning and designing the industrial value chain of production,distribution,trade and consumption of cultural and tourism products,and presenting clear cultural symbols and the value meaning behind the symbols through the industrial chain,but also building a specific cultural scene based on symbol management to stimulate consumers to“gaze”and“awaken”local cultural values,to complete the production and reproduction of mass ideology,and to realize identity observation.This paper takes Xinkang ancient town in the suburbs of Changsha as the research object,and explores the Chinese sample of scene theory validation in rural revitalization of suburban characteristic towns,so as to provide inspiration for how to realize rural revitalization in suburban characteristic towns.