抖音强化用户社交的衍生功能分析及优化建议

Analysis of Additional Features and Optimization Suggestions for TikTok to Enhance Users’Socialization

抖音作为一款音乐创意类短视频社交软件,是当前人们在日常生活中的重要社交工具。社交媒体一般拥有点赞、评论、关注、私信、直播等功能。截至2023年,抖音在此基础上,推出了“共创视频”、“视频回复”、“一起看视频”、“抖音时刻”等衍生功能,为用户交流互动提供了便利。本文从社交互动的角度出发,以用户的人际交往需求为基础,围绕抖音各项衍生功能,对其强化用户的社交行为进行优势分析。结果表明,抖音新推出的人性化的社交功能设计有效推动了视频创作者之间、视频创作者与用户、用户之间的良好互动,满足了用户社交需求,丰富了用户使用体验。

TikTok,as a music creative short video social software,is currently an important social tool for people in their daily lives.Social media generally has the functions of liking,commenting,following,private messaging,and live broadcasting.As of 2023,TikTok has introduced derivative functions such as“Co-create Video”,“Video Reply”,“Watch Video Together”,“TikTok Moment”and other derivative functions, which facilitate users’ communication and interaction. From the pers-pective of social interaction, this paper analyzes the advantages of users’ interpersonal communi-cation needs based on their social behaviors strengthened by various derivative functions of TikTok. The results show that the new social function design effectively promotes good interaction between video creators, video creators and users, and users, meets users’ social needs, and enriches users’ experience.