浅析抖音国风变装实践的破圈密码——以抖音朱铁雄账号为例

A Brief Analysis of the Password to Breaking out of the Circle for TikTok’s Chinese-Style Costume Transformation Practices-Taking the TikTok Account of Zhu Tiexiong as an Example

被网友赞誉为“抖音国风变装第一人”的朱铁雄,以国风变装、特效技术炫酷、剧情直击人心、传递精神内核等优点引人关注,建号以来,没有和其风格一致的账号能与之相匹敌。本文将从技术、视觉、热度、观念方面分析该账号仅凭24个作品,如何吸引了一千五百多万粉丝,希望能够对其他短视频账号有所启发。

Zhu Tiexiong,who was hailed by netizens as the“pioneer of TikTok’s national style costume transformation,”garnered attention for his unique blend of national style cross-dressing,cool special effects,straightforward plots,and delivery of a profound spiritual core.Since its estab-lishment,no other account with a similar style has been able to match its popularity.This article will analyze how this account,with only 24 videos,has amassed over 15 million fans in terms of technology,visual appeal,popularity,and concept.It is hoped that this can inspire other short video creators.