森林防火科普视频设计与革新研究

Research on the Design and Innovation of Forest Fire Prevention Popular Science Videos

普及环境保护知识,树立生态文明建设的理念成了科普视频传播的题中的应有之意。分析新媒体语境下科普微视频创作的视觉元素调配、动态元素呈现、多元化表现手法,探讨科普视频设计理念、制作形式、整体风格,以期助力科学传播的发展。当今森林防火科普视频的设计创作特征及其表达所存在的问题,在此基础之上为其创作革新建言献策。

Popularizing environmental protection knowledge and establishing the concept of ecological civilization construction has become a necessary part of the dissemination of science popularization videos.We analyze the visual element allocation,dynamic element presentation,and diversified expression methods of science popularization micro video creation in the context of new media,explore the design concept,production form,and overall style of science popularization videos,in order to help the development of science communication.Based on the design and creative characteristics of forest fire prevention popular science videos today,as well as the existing problems in their expression, suggestions are provided for their creative innovation.