融合出版视域下少儿主题出版发展研究

Research on the Development of Children’s Theme Publishing from the Perspective of Integrated Publishing

随着信息技术的快速发展,出版行业正经历着前所未有的变革,融合出版取得了长足进步,为少儿主题出版的发展开创了新的局面。弘扬主旋律,将红色基因的传承、国家及社会的重大变化和重要事件融入童书出版具有十分显著的意义。目前少儿主题出版仍面临着主题和载体单一、角度过于宏大,以及技术和成本难以平衡等问题,打造数字阅读空间、开发多元选题、延伸出版价值链、拓宽传播场域等四种发展路径将有利于少儿主题出版在融合出版视域下探寻破局之路,推动少儿主题出版高质量发展,培养少儿主题出版新质生产力,推动党和国家意志的传递,培养少年儿童对中华优秀传统文化的自信心和自豪感。

With the rapid development of information technology,the publishing industry is experiencing unprecedented changes,and fusion publishing has made great progress,creating a new situation for the development of children’s theme publishing.It is of great significance to carry forward the main theme and integrate the inheritance of red genes,major changes and important events of the country and society into the publishing of children’s books.At present,children’s theme publish-ing is still faced with problems such as single theme and carrier,too grand perspective,and diffi-cult balance between technology and cost.Creating digital reading space,developing multiple topics,extending the publishing value chain,and broadening the communication field are four development paths that will help children’s theme publishing explore a way to break the current situation in the perspective of integrated publishing,and promote the high-quality development of children’s theme publishing.It cultivates the new quality productivity of children’s themed pub-lishing,promotes the transmission of the will of the Party and the state,and cultivates children’s confidence and pride in the excellent traditional Chinese culture.