新型社交电商炒信的法律规制研究——以抖音直播为例

Research on the Legal Regulation of New Social E-Commerce Brushing——Taking TikTok Live Streaming as an Example

抖音做任务炒信有正向和反向之分。《反不正当竞争法》的修订和《电子商务法》的颁布,使“做任务”这一现象在一定程度上受到了遏制。但是,目前的“抢订单”行为依然让大部分的电商平台、商家和消费者感到头疼。本文以《民法典》《反不正当竞争法》《消费者权益保护法》《刑法》为基础,针对做任务主体、电商平台、刷客、消费者等主体,对做任务主体认定、法律责任认定、消费者维权等方面进行了深入的探讨,以期推动现行法律的实施,从而促进对做任务问题的有效治理。

TikTok brushing the single speculation letter has positive and reverse points.Positive TikTok brushing refers to the behavior that merchants on TikTok increase the sales volume and quantity of praise,and improves the credit score and credit rating of the store through false transactions.The revision of the Anti-Unfair Competition Law and the promulgation of the E-Commerce Law have curbed the phenomenon of“brushing orders”to a certain extent.However,the current“order grabbing”behavior still makes most e-commerce platforms,merchants and consumers feel a headache.Based on the Civil Code,the Anti-Unfair Competition Law,Consumer Rights and Interests Protection Law,and Criminal Law,this paper discusses in-depth the identification of the subject of the task,the identification of legal responsibility,and the protection of consumer rights and in-terests for the subject of the task,e-commerce platforms,swipers,consumers and other subjects,with a view to promoting the implementation of the current law,thereby facilitating the effective management of the task problem.