江南运河传统村落景观符号的网络感知评价与传播机制研究——以常州流域3个传统村落为例

Study on the Network Perception Evaluation and Communication Mechanism of the Landscape Symbols of Traditional Villages in Jiangnan Canal:Taking Three Traditional Villages in Changzhou Basin as Examples

文章以符号学分类法为理论支撑,通过分析游客UGC数据获取热点景观要素,从四个维度构建传统村落景观符号体系。通过问卷调查建立感知热点符号评价体系。结果表明:(1)环境特征是最重要的影响因素,其次是指示信息、文化感知。(2)江南运河常州流域的三个传统村落在文化感知因子方面表现较好,环境特征因子次好,指示信息因子较大。(3)从游客感知角度梳理了以景观符号为表征媒介的传统村落景观网络传播机制。文章为常州传统村落景观文化的可持续发展梳理了新的传播路径与设计思路。

Based on the theoretical support of semiology classification,this study obtains the hot landscape elements by analyzing the UGC data of tourists,and constructs the traditional village landscape symbol system from four dimensions.Establish the evaluation system of perceived hot spot through questionnaire survey.The results show that:(1)Environmental characteristics are the most important influencing factors,followed by indicator information and cultural perception.(2)The three traditional villages in Changzhou Basin of Jiangnan Canal performed well in terms of cultural perception factors,with inferior environmental characteristics and weak indicator information factors.(3)From the perspective of tourist perception,the traditional village landscape network transmission mechanism with landscape symbols as the representation medium is reviewed.This study sorts out the new communication path and design ideas for the sustainable development of the landscape culture of traditional villages in Changzhou.