古园公园化背景下基于游人行为反馈的设计优化方法

A Design Optimization Method based on Visitor Behavioral Feedback in the Context of the Parkification of Ancient Gardens

在古园公园化改造背景下,遗存古园往往因扩建/改造衍生出一系列问题。对游人时空行为的挖掘分析有助于识别扩建后场地的特性与空间问题,进而指导改扩建项目进行优化。研究以上海市古猗园为例进行两个维度的分析:对旅游者路径轨迹、兴趣点位等精细化时空数据进行聚集性分析以获知游客景观偏好;对游客网络点评进行内容分析以了解游客感受与潜在需求。基于游人行为反馈的设计优化方法为古园改扩建项目优化提供了科学依据,对古园公园化过程中的遗产保护具有重要意义。

In the context of the parkification of ancient gardens,a series of problems are often derived from the expansion/renovation projects.The analysis of tourists'spatio-temporal behavior helps to identify the characteristics and spatial problems of the expanded site,and further guides the optimization.The study takes Shanghai Guyi Garden as an example and analyzes from two dimensions:aggregation analysis is conducted on tourists'path trajectories and points of interest to know the tourists'preferences.Content analysis is conducted on the tourists'online reviews to understand the tourists'feelings and potential needs.The design optimization methods based on visitors'behavioral feedback provide a scientific basis for the optimization of the expansion/renovation projects,which is of great significance to the heritage protection in the parkification process of ancient gardens.