摘要
通过对疆内建筑用钢市场2023年1月-7月市场需求变化的分析,得出影响疆内建筑用钢市场竞争、销售价格、渠道建设的主要因素是疆内供大于求的资源结构,也是影响市场无序竞争的根源。建筑钢材资源过剩、渠道分化和渠道选择的多样性,恶化了市场竞争格局。2024年市场有机会也有挑战,抓住市场机会需要钢厂之间相互协同,共同维护市场,减少无序竞争。
Through the analysis of the changes in market demand for construction steel in Xinjiang from January to July 2023,it is concluded that the main factors affecting competition,sales prices,and channel construction in the construction steel market in Xinjiang are the resource structure of oversupply,which is also the root cause of disorderly market competition.The surplus of construction steel resources,channel differentiation,and diversity of channel choices have worsened the market competition pattern.In 2024,there are both opportunities and challenges in the market.Seizing market opportunities requires mutual coordination among steel mills to jointly maintain the market and reduce disorderly competition.
作者
贾志峰
Zhifeng Jia(Marketing Center of Xinjiang Bayi Iron and Steel Co.,Ltd.,Urumqi,Xinjiang 830022)
出处
《新疆钢铁》
2024年第2期7-8,共2页
Xinjiang Iron and Steel
关键词
新疆建筑用钢
市场变化
渠道分析
steel for construction in xinjiang
market changes
channel analysis
