大数据和人工智能技术在新媒体传播渠道中的应用

The Application of Big Data and Artificial Intelligence Technology in New Media Communication Channels

近年来,随着大数据和人工智能技术的发展,其在新媒体传播渠道得到了广泛应用。通过大数据技术和人工智能技术,精准的用户画像和受众分析得以实现,使得广告投放更加精准。同时,人工智能技术在文本生成、内容推荐等方面也发挥了作用,提高了用户体验。总之,大数据和人工智能技术为新媒体传播带来了更多创新和可能。本文从大数据和人工智能技术的应用现状出发,分析二者的应用方向,并探讨审核与监督机制、精准信息投放、新媒体传播需求以及提升新闻报道质量和效率方面。

In recent years,with the development of big data and artificial intelligence technology,new media communication channels have been widely used.Through big data technology and artificial intelligence technology,accurate user portraits and audience analysis can be achieved,making advertising more accurate.At the same time,artificial intelligence technology also plays a role in text generation,content recommendation,and so on,improving the user experience.In short,big data and artificial intelligence technology have brought more innovation and possibilities to new media communication.This paper starts from the application status of big data and artificial intelligence technology,analyzes the application direction of the two,and discusses specific applications from the integration of audit mechanism and supervision mechanism,accurate information delivery,clear communication needs of new media,and contribution to improving the quality and efficiency of news reports.