“双减”政策下青少年体育培训业的发展——基于供给侧与需求侧双轮驱动视角

Youth Sports Training Industry Development under“Double Reduction”Policy-Based on Dual-Drive Perspective of Supply-Side and Demand-Side

供给侧改革与需求侧管理是推动高质量发展的两个基本手段,构建供需双轮驱动分析框架,运用数理统计法、案例分析法、实地调查法等,探究“双减”新形势下青少年体育培训业供需协同发展策略。目前供给侧存在行业集中度提升、需防范教育垄断,培训时间被压缩、资源配置效率下降,合规成本提高、现金流承压等问题;需求侧存在教学不规范、具有安全隐患,趁机抬价、超时收费、焦虑营销等问题。提出推动供给侧提质升级,满足需求侧美好需要,优化供需协同发展政策的应对策略。

Supply-side reform and demand-side management are two basic means of promoting high-quality development,the paper constructs the supply and demand dual-drive analysis framework and uses the methods of statistical analysis,case analysis,and field investigation to explore the supply and demand coordinated development strategies of youth sports training industry under the new situation of“double reduction”.In terms of development difficulties,the supply side has the problems that the industry concentration increases and education monopoly needs to be prevented,training time is compressed and resource allocation efficiency decreases,compliance costs increase and cash flow is under pressure;while on the demand side,there are problems such as non-standard teaching,safety risks,taking the opportunity to raise prices,overtime charges,and anxiety marketing.The development strategies are put forward,in order to upgrade the supply side:The paper proposes to promote the upgrading of the supply side,meet the good needs of the demand side,and optimize the policy of coordinated development of supply and demand.