新媒体语境下大学生体育行为的现状、特征及其提升路径

Status,Characteristics,and Improvement Pathways of College Students’Sports Behavior in the Context of New Media

新媒体迅速发展增加了体育信息传播的途径和范围。为探究新媒体语境下信息时代的体育传播对大学生体育行为的影响,本文对重庆市4所高校的大学生参与体育活动形式、获取传媒信息的渠道以及体育行为需求等情况进行调查,通过文献资料整理、问卷调查、数理统计等研究方法,对新媒体语境下信息传播对重庆市大学生体育理念和行为、特征等问题进行研究,为大学生形成科学合理的锻炼方式、养成良好的体育行为等提供参考,为新媒体信息在新时代高校体育工作的应用提供理论依据。

The rapid development of new media has increased the avenues and scope of sports information dissemination.To explore the influence of sports communication in the information age under the context of new media on college students’sports behavior,this study investigates the forms of sports participation,channels for accessing media information,and demands for sports behavior among college students in four universities in Chongqing.Through literature review,questionnaire surveys,and mathematical and statistical analysis,the study examines the impact of information dissemination in the context of new media on college students’sports concepts,behaviors,and characteristics in Chongqing.It aims to provide references for college students to a-dopt scientific and reasonable exercise methods and develop good sports behaviors,and to offer a theoretical ba-sis for the application of new media information in university sports work in the new era.