摘要
科学运用超级IP思维有助于相关城市实现超常规、跨越式发展,更能帮助铜陵等资源枯竭型城市实现转型发展。在总结和借鉴标杆经验的基础上,结合铜陵市政策和相关实践的现状,通过战略定位、备选方案和IP内容三个层面的分析,提出立足铜工业的同时发展相关IP产业,并侧重于基于铜工艺打造产品类IP为主、内容类IP为辅的“中国铜艺之都”超级IP的具体路径建议。相关研究结论对借助打造城市超级IP实现超常规高质量发展、最终实现共同富裕具有理论依据意义和实践指导价值。
The scientific application of super IP thinking could help relevant cities realize super-conventional and great-leap-forward development,and more importantly,it can help Tongling City and other resource-exhausted cities realize transformation development.Based on summary and reference of bench-marking experience,combined with the current policy and relevant practice of Tongling City,through analysis of strategic positioning,alternative solutions and IP content,the paper put forward specific suggestions for developing related IP industries based on copper industry,and focused on building a super IP of Copper Art City of China(CACC)based on copper technology with product IP as the main and content IP as the auxiliary.Relevant research conclusions have theoretical significance and practical guiding value for realizing super conventional high-quality development and ultimately common prosperity with help of building urban super IP.
作者
姚王信
吴凡
YAO Wangxin;WU Fan(School of Business,Anhui University,Hefei 230601,China)
出处
《合肥大学学报》
2024年第3期43-50,共8页
Journal of Hefei University
基金
国家社科基金一般项目“从扩大中等收入群体到共同富裕的实现路径研究”(22FJLB018)
铜陵市软课题项目“‘中国铜艺之都’超级城市IP打造路径及对策研究”(SRKT2022-12)
国家文化与旅游宏观决策课题“中等收入阶段的旅游需求国际比较研究”(HGJCG05)。
关键词
城市超级IP
对标分析
中国铜艺之都
文旅融合
共同富裕
urban super IP
bench-marking analysis
Copper Art City of China(CACC)
culture-tourism integration
common prosperity
