我国电商平台“二选一”行为的反垄断治理探析

Analysis on Anti-Monopoly Governance of"Either-Or Choice"Behavior of Chinese E-Commerce Platforms

现阶段,数字经济蓬勃发展使得电商平台之间的竞争愈发激烈。阿里巴巴、美团等互联网巨头因滥用市场优势地位,要求商家只能对经营平台进行唯一选择的行为受到了国家市场监督管理总局的巨额处罚,该事件在社会上引起了较大反响。此类“二选一”行为破坏市场竞争秩序、阻碍经济健康发展,亟需进行法律规制。然而,当前我国对垄断行为的处理存在法律适用阻碍、传统监管模式滞后以及平台监管碎片化等问题。文章通过对欧盟和美国等相关立法与司法实践的比较分析,提出完善我国反垄断治理的建议:加强对电商平台领域反垄断的立法,推动事前预防和事中事后监管一体化发展,构建协同监管体制。

At this stage,the vigorous development of the digital economy has made the competition between e-commerce platforms increasingly fierce.Alibaba,Meituan and other Internet giants have been punished by the State Administration for abusing their dominant market position and requiring merchants to have only one choice for their business platforms,which has caused great repercussions in society.This kind of"either-or choice"behavior destroys the order of market competition and hinders the healthy development of economy,so it needs to be regulated by law.However,there are some problems in the treatment of monopoly behavior in our country,such as the obstacle of law application,the lag of traditional supervision mode and the fragmentation of platform supervision.Through the comparative analysis of the relevant legislation and judicial practice in the EU and the United States,this paper puts forward suggestions to improve China's anti-monopoly governance:strengthen the anti-monopoly legislation in the field of e-commerce platforms,promote the integrated development of pre-prevention and post-event supervision,and build a collaborative regulatory system.