汽车类专业课课程思政建设探索与实践——以“汽车营销”课程为例

Exploration and Practice of Ideological and Political Construction of Automobile Professional Courses——A Case Study of"Automobile Marketing"

基于“立德树人”思政总目标和“两性一度”金课标准,以学生为中心,整合“线上+线下”优质教学资源,将价值引领融入知识学习与技能实践中,从教学目标、教学内容、教学方法三方面对“汽车营销”课程进行思政改革,充分挖掘思政融入点,有机融入教学中,做到真正的显性教育与隐性教育融会贯通。

Based on the general ideological and political goal of"cultivating people with virtue"and the golden course standard of"one degree for both sexes",the study takes students as the center,integrating"online+offline"high-quality teaching resources,integrating value guidance into knowledge learning and skill practice,and carrying out ideological and political reform of the course of"Automobile Marketing"from three aspects:teaching objectives,teaching content and teaching methods,so as to fully excavate the ideological and political integration points,and organically integrate them into teaching,to achieve the real integration of explicit education and implicit education.