基于大数据的电力营销信息化技术应用

Application of Big Data Based Information Technology in Power Marketing

阐述基于大数据的电力营销信息化技术应用,包括市场细分与定位、产品定价策略、推广渠道选择、客户关系管理。从数据隐私保护、质量和准确性、技术和人才需求方面,分析大数据应用的挑战。

This paper expounds the application of big data based information technology in power marketing,including market segmentation and positioning,product pricing strategies,promotion channel selection,and customer relationship management.It analyzes the challenges of big data applications from the perspectives of data privacy protection,quality and accuracy,technology and talent needs.