大数据时代高校群体精准画像构建研究热点的可视化分析

Visual Analysis of Research Hotspots in the Construction of Precise Portraits of University Groups in the Era of Big Data

通过深入探讨高校群体精准画像构建领域的研究现状,全面了解其核心主题和发展趋势。通过对发文量、主题分布、高产机构、高被引作者、关键词突现、关键词时间序列、关键词共现等多方面的数据进行分析,揭示了高校群体精准画像构建领域的研究特点,并分析了该领域在过去十年呈现的显著增长趋势,主要集中在用户画像、大数据应用、高校网络意识形态建设、智慧校园等主题,研究结果为高等教育管理和服务提供了重要的理论和实践指导。

Through in-depth discussion of the research status in the field of precise portrait construction of university groups,the paper focuses on its core themes and development trends.By analyzing various aspects such as publication volume,theme distribution,high-output institutions,highly cited authors,keyword emergence,keyword time series,and keyword co-occurrence,this paper reveals the research characteristics of the field of precise portrait construction of university groups,and analyzes the significant growth trend in this field in the past decade,mainly focusing on user portraits,big data applications,construction of university network ideology,smart campus and other topics.The research results provide important theoretical and practical guidance for higher education management and services.