河南新密打虎亭汉墓景区文旅产品的包装设计研究

Research on Packaging Design of Cultural Tourism Products in the Scenic Area of Dahuting Tomb of Han Dynasty in Xinmi,Henan Province

河南新密打虎亭汉墓是我国东汉时期重要的墓葬遗迹,保留了大量技艺精湛的石刻画像与壁画,为研究东汉时期中上层阶级的社会生活状况、思想意识形态,以及东汉石刻画像与绘画艺术等,提供了极为重要的实物资料。同时也为河南新密提供了旅游文化资源,对打造特色文化旅游、树立特色文旅品牌具有重要的价值和意义。基于此,以“汉乐神游”为主题,提取打虎亭汉墓壁画中的汉代生活场景及奇珍异兽等图形元素,探索与开发具有国潮风格的包装与广告设计,以期顺应人们对文化旅游产品个性化、审美化、体验化的需求,提升打虎亭汉墓景区的传播力和影响力。

Dahuting Tomb of Han Dynasty in Xinmi,Henan is the important historic relic in Eastern Han Dynasty,retained a large number of skilled stone portraits and murals.it provides extremely important physical materials for the study of the social life and ideology of the upper class,the art of stone portraits and paintings in Eastern Han Dynasty and so on.On the other hand,it also provides profound tourism and cultural resources for Xinmi,which has important value and significance for building characteristic cultural tourism and establishing characteristic cultural tourism brand.Under this background,this paper is themed with"Han pleasure tour",extracts the life scenes and graphic elements of exotic beasts in the mural,to explore and develop packaging and advertising in China Chic,in order to meet people's personalized,aesthetic and experience demand for cultural tourism products,further enhance the communication and influence of the scenic area of Dahuting Tomb of Han Dynasty.